No single trend has a greater impact on business, government, or the role of technology in the world than the emerging Gen Y. By 2015, Millennials will become the largest generation with the greatest combined purchasing power in history ($2.45 trillion worldwide), and before 2025, 75% of the global workforce will be composed by them.

How Taco Bell Communicates with Millennials through Social Network Sites – Strategies Affecting Engagement

• Appendix A
• Appendix B
• Appendix C